Sunray Group is a renowned and progressive Canadian establishment, which has created a reputable name in the realms of construction and development since its inception in 2006. It is a business enterprise that has firm family roots and has specialized in varied sectors, mainly hospitality and development. Sunray Group has become a prominent name in developing and maintaining an assortment of acclaimed brands, a testimony to which are its state-of-the-art hotels.
Currently, the group is a proud proprietor of 53 hotels and administers employment to a staggering 7,500+ individuals across Newfoundland, Ontario, and Quebec. It is also in the ongoing phase of developing several new projects. Sunray Group has a firm conviction that a solid brand reputation is instrumental in the success of any business venture. The group’s persistent growth and reach to top-tier positions in Canada’s rapidly growing hospitality and development companies is representative of its business acumen.
Leadership at Sunray Group
Sunray Group’s prosperous reign is spearheaded by Rattan ‘Ray’ Gupta, the C.E.O. and Founder. Through his tactical application of meticulous market studies and finding assets with latent potential, Ray has carved a dignified career for himself. His meticulous considerations for every business venture have been pivotal in transforming under-performing assets into potential gainers. Gupta also brings with him remarkable interpersonal skills that enable him to solicit the best from the talented team at Sunray Group.
Strategical Approach
Ray’s unique approach of acquiring properties not based on present profitability, but potential viability, has been a game-changer. Several of these properties were witnessing significant losses. Still, under the strategic management of Sunray Group, they were successfully turned around through strategic positioning, rebranding, or renovation. This innovative and forward-thinking approach has often helped invent opportunities where most others saw none. In recognition of his unique business strategy, Ray was acknowledged as the “Male Entrepreneur of the Year” in 2017 by the Indo-Canadian Chamber of Commerce (ICCC).
Relationship Management at Sunray Group
The Sunray Group prioritizes establishing healthy and open relationships not just with their clients and partners, but also within the team. In 2016, the group received the Pinnacle “Regional Company of the Year” award, which is a testament to its excellent relationship management. Sunray has also successfully created and retained exceptional associations with all major brands in the hospitality industry.
Investment Strategy of Sunray Group
The Sunray Group has a clear-cut mission to offer above-average returns to its investors. They have demonstrated an excellent track record in continually enhancing revenues and appreciating property values. The group adopts a rigorous approach in scrutinizing market studies for potential investment opportunities and selects properties based on high standards of feasibility.
Future Development Plans
With a portfolio boasting 53 hotels throughout Canada and USA, Sunray Group continues to climb the ladder of Hotelier Magazine’s Top 50 Hotel Companies. They have considerably escalated their warrant of assets, adding 34 to their portfolio from 2014 to 2020. Their future endeavors include the prospective establishment of gas stations and multi-unit retail centers across Ontario.
Real Estate Ventures
Stepping into the lucrative real estate industry, Sunray Group has recently undertaken projects such as the Carriage Country Club, a resort-style townhome development project. Situated in Horseshoe Valley resort area, this development is predicted to be an added feather to Sunray Group’s cap.Keeping in view their history and performance so far, it is quite foreseeable that in the coming years, Sunray Group will intensify its presence in the real estate industry. Given the group’s performance and success rate in their hospitality and retail sectors, they have created a distinguishing presence in the real estate industry as well.
